Is your small business an e-commerce business? E-commerce businesses are companies that buy and sell goods and services online instead of through a physical store. If you have an e-commerce business, there are special considerations you need to have when designing and building your website. How will monetary transactions take place? How will you handle the logistics of order fulfillment, shipping, and returns? How will you market to customers differently than if you had a physical location?
Some website building programs are specifically designed to create e-commerce sites and others can access add-ons to create an e-commerce experience. Check out the resources on this page to learn more about building e-commerce websites.
Get your professional Google certificate in Digital Marketing & E-Commerce from Coursera. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required. All valid SLCL library card holders are eligible for a scholarship to complete this certificate.
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E-Commerce Website Optimization
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Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Shopify for Dummies
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Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping. The book will help you: Manage and market your inventory, including how to create collections and upload multiple products and images with a single click Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard. Set shipping prices and rules, and create shipping accounts with Australia Post Perfect for anyone who's ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.
Learn all about e-commerce with LinkedIn Learning's video tutorials. You can learn about e-commerce fundamentals, marketing strategies, and different e-commerce platforms and tools like Shoppify, Ecwid, Squarespace, WooCommerce, and more.
If your small business includes e-commerce, be sure to brush up on your skills with Udemy tutorials. Learn all about e-commerce businesses, how to navigate Shopify, Amazon, WooCommerce, and Google Ads. Plus pick up more tips and tricks from experts in the field!
Ultimate Guide to Shopify
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Building your business doesn't have to be hard. Shopify lays the foundation so you can drop the 9-5 and form an empire of your own. Ready to jump in headfirst? Shopify's low-cost, low-risk solutions means there's no barrier to entry, no matter the size of the venture. Everything you need to get started is detailed in the Ultimate Guide to Shopify. From hand-selecting the best product, targeting your unique audience, or breaking down the backend, the Ultimate Guide is here for you.Jason R. Rich and his handpicked team of Shopify experts take you through the ins and outs of opening an Ecommerce business, from the seeds of an idea to launch day. Using nontechnical language and digestible business strategies, this handbook is accessible to the absolute beginner or seasoned business mogul, no frustration required.You'll discover how to:Build a profitable, e-commerce website using the Shopify platform, following step-by-step outlines for proven successConvert website visitors into loyal customers using Conversion Rate Optimization tactics and multifaceted advertising techniquesManage and market your inventory for maximum profitabilityHarness the power of social media, including direct purchasing options through multiple platforms.Apply themes and apps to differentiate your website and optimize functionality Stuffed with tried-and-true techniques to catapult your business to new heights, the Ultimate Guide to Shopify will take you there.
Check out the website builders on the Building a Website tab to get started. Additional options are listed below:
Amazon FBA 2024 Step By Step Formula To Build An $25,000/Month E-Commerce Business On Autopilot
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Amazon FBA or fulfillment by Amazon is a business opportunity that offers people the opportunity to operate their own e-commerce store without having to deal with all of the technical bells and whistles that can make traditional e-commerce seem daunting.
If you desire to run your own e-commerce store, Amazon FBA is a wonderful way for you to get started. This unique business opportunity presents you with so many benefits that you simply will not gain elsewhere, making e-commerce easier to get into than ever before.
The abundance of benefits that you gain with this opportunity means that you can run your Amazon FBA store as a full-time gig without having to put in full-time hours. Countless people have been able to make $10,000+ per month using this platform, all the while being able to enjoy their lives and time freedom due to the hands-off structure of this business.
That's right! Because of how Amazon FBA works, you actually do not have to invest that much time into your business to start and maintain it. While it will take some practice and effort early on to get started and get your business going, maintaining and even scaling your business with Amazon FBA takes significantly less time than it would with nearly any other business model. This means that not only are you going to be able to turn a great profit, but you are also going to be able to actually have time to enjoy that profit you are turning so that you can really live your best life!
In this book, I want to support you with discovering all of the ins and outs of Amazon FBA. I am going to help you discover exactly what this business model is, how it works, and what you need to do in order to leverage it. I am also going to help you identify how you can set yourself apart from the others who are using Amazon FBA by supporting you with discovering the right products to sell as well as the right brand to use to actually sell those products. By blending together all of the tips and techniques I give you in this very book, you are going to have all of the knowledge that you need to make your business work.
The best way to use this book so that you can actually gain that level of success is to start by listening to this book from beginning to end so that you know exactly what is going to be required of you for you to succeed. Then, once you have a clear outline in your mind, you can go back through this book and follow the process step by step as directed within these very chapters. Using this method is going to help you have the best blueprint for success, both on paper and in your mind, so that you can really leverage your knowledge to succeed.
If you are ready to begin the journey of launching your own Amazon FBA business, it's time to begin. I encourage you to really take your time with this book and follow all the cues as they arise, as this is going to ensure that you follow the exact blueprint to build your successful Amazon FBA business. And, of course, please enjoy!
Dropshipping Shopify 2024 Create an $30.000/month Passive Income E-commerce Business From Home
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This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of drop shipping ensuring you have an understanding of what it really is about and also how you can go about it. Drop shipping is viewed as a retail fulfillment method whereby you don't get to keep products in a store but instead you purchase items from a third party and then ship it directly to the customer. This therefore means that the merchant never gets to see or handle the products it sells. Anyone with a desire to start a home business that won't require so much effort should consider dropshipping which is actually the easiest, quickest and least costly form of ecommerce business to implement. What one does is choose the products they want to sell from their wholesale source, post images and descriptions of the products to their website or marketplace and then begin making sales. You will only be required to pay for the products once they are sold and you have collected the money from your customers. Am sure this explains to you how easy and interesting dropshipping can be and the best thing is that you have the right guide at hand that will enlighten you on all its principles and basics. As a beginner you should however know that dropshipping is not as easy as it is made to seem, it also comes with its own complexities and challenges but learning of each puts you a step ahead. Just like any other business the profitability and success of dropshipping is determined by certain variables. When you are equipped with knowledge and skills you increase your chances of creating a highly profitable online business. What I mean is that dropshipping is not a get rich quick scheme and that real success will definitely take significant work and time. It is however a sustainable business model that comes with minimal risks. The book is going to be very helpful as it will provide you with both pros and cons and most importantly guide you on tips for success. What is important is for you to know that most of the problems can be resolved and challenges conquered with careful planning and consideration and no kind of obstacle should deter you from building your dropshipping business from ground up. It never hurts to try and this is especially for those looking for some c0omplimentary income or those tired of working a day job. Make today the day when you make a huge difference in your life by reaching out to the world and finding more possibilities.
How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & ... with Google, Shopify, eBay, Amazon & Facebook
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Do you want to take your eCommerce sales and profits to the next level?
How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.
The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
Business metrics, including profit and margin calculation
Customer retention using email and other strategies
Inventory management, including purchasing and stock management
Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
Conversion rate optimisation
Search engine optimisation (SEO)
Paid Search, including Google Ads
Email marketing
Affiliate marketing
Social Media, including Facebook, Twitter, Pinterest and Instagram
Web Analytics using Google Analytics
Part 3 Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
eBay, including eBay Sponsored Products
International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
By following this book's advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.