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Demographics: Demographic Data Basics

Explore library and publicly available resources to dive into demographic data.

What are Demographics?

There are multiple broad definitions used for demographics classically it can be seen as this:

"Statistical data relating to different groups within a population or population area; the number of people and “types” of people within a particular region including population trends over time."

You might see different names to describe demographics or types of demographic data such as:

Business-Econographics, Business Demographics, Psychographics, or ”firmographics,”

How demographic data are used

FIND UNDERSERVED

FIND OVERSERVED

POPULATION CLUSTERS

AGING TRENDS

POPULATION SHIFTS

NEARBY GROUPS

COMPETITIVE LANDSCAPE

SERVICE POPULATION

EDUCATION ATTAINMENT

TRANSPORTATION

INCOME

LEISURE ACTIVITY

HOUSEHOLD MAKEUP

HEALTH OUTCOMES

CONSUMER DEMAND

FIND MARKET SEGMENTS

Who uses demographic data

BUSINESSES

INVESTORS

PLANNERS

SOCIOLOGISTS

GOVERNMENTS

EDUCATORS

EPIDEMIOLOGISTS

POLITICIANS

ECONOMISTS

CURIOUS MINDED

REALTORS

DEVELOPERS

COLLEGES

MARKETERS

ADVERTISERS

Why use demographic data

INCREASE EFFECTIVENESS

PLAN FOR FUTURE

INVEST STRATEGICALLY

ECONOMIC PLANNING

LOCATION PLANNING

COMPETITIVE ANALYSIS

POPULATION PLANNING

QUARANTINE

VACCINATION

SUPPLY DELIVERY

FUNDING DISTRIBUTION

SERVICE AREAS

PARTNERING

MEET CHALLENGES

DELIVER MARKET NEEDS

Sources of Demographic data as a whole