There are multiple broad definitions used for demographics classically it can be seen as this:
"Statistical data relating to different groups within a population or population area; the number of people and “types” of people within a particular region including population trends over time."
You might see different names to describe demographics or types of demographic data such as:
Business-Econographics, Business Demographics, Psychographics, or ”firmographics,”
FIND UNDERSERVED
FIND OVERSERVED
POPULATION CLUSTERS
AGING TRENDS
POPULATION SHIFTS
NEARBY GROUPS
COMPETITIVE LANDSCAPE
SERVICE POPULATION
EDUCATION ATTAINMENT
TRANSPORTATION
INCOME
LEISURE ACTIVITY
HOUSEHOLD MAKEUP
HEALTH OUTCOMES
CONSUMER DEMAND
FIND MARKET SEGMENTS
BUSINESSES
INVESTORS
PLANNERS
SOCIOLOGISTS
GOVERNMENTS
EDUCATORS
EPIDEMIOLOGISTS
POLITICIANS
ECONOMISTS
CURIOUS MINDED
REALTORS
DEVELOPERS
COLLEGES
MARKETERS
ADVERTISERS
INCREASE EFFECTIVENESS
PLAN FOR FUTURE
INVEST STRATEGICALLY
ECONOMIC PLANNING
LOCATION PLANNING
COMPETITIVE ANALYSIS
POPULATION PLANNING
QUARANTINE
VACCINATION
SUPPLY DELIVERY
FUNDING DISTRIBUTION
SERVICE AREAS
PARTNERING
MEET CHALLENGES
DELIVER MARKET NEEDS