The National Association for Media Literacy Education (NAMLE)According to NAMLE, Media Literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. In its simplest terms, media literacy builds upon traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators and active citizens.
Media refers to all electronic or digital means and print or artistic visuals used to transmit messages. Literacy is the ability to encode and decode symbols and to synthesize and analyze messages. Media literacy is the ability to encode and decode the symbols transmitted via media and synthesize, analyze and produce mediated messages.
