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Media Literacy (Education Outreach): Deepfakes

Information for children, teens, parents, and teachers about media literacy in the age of AI.

Deepfakes

Deepfakes are highly realistic images, videos, or audio content that is intentionally created to trick people into believing what they see or hear is real. Typically made using artificial intelligence, deepfakes replace one person's likeness or voice with another, fabricate scenes, or spread disinformation. For examples of real deepfakes, please read the article about the robocalls right before the 2024 New Hampshire primary (see the January 22, 2024 article from the AP) and the Morgan Freeman deepfake on YouTube below.

For more information about deepfakes, please see the "Increasing Threat of Deepfake Identities" report from the U.S. Department of Homeland Security and the U.S. Government Accountability Office's Combating Deepfakes website.

Dangers of Deepfakes

Some deepfakes -- like singing cat deepfakes -- are entertaining and harmless, but deepfakes can also pose a significant threat. Harmful uses of deepfakes include creating:

  • Political disinformation
  • Blackmail material
  • Malicious, violent, or sexually explicit material 
  • Altered evidence used in court
  • Fraud or phishing scams
  • Cybersecurity threats

How to Spot Deepfakes

Deepfake technology is becoming more sophisticated with each new generation of AI programs, but it is not perfect yet. Below are some tips from the Massachusetts Institute of Technology (MIT) Media Lab to help you spot deepfakes:

  1. Pay attention to the face. High-end deepfake manipulations are almost always facial transformations. 
  2. Pay attention to the cheeks and forehead. Does the skin appear too smooth or too wrinkly? Is the agedness of the skin similar to the agedness of the hair and eyes? Deepfakes may be incongruent on some dimensions.
  3. Pay attention to the eyes and eyebrows. Do shadows appear in places that you would expect? Deepfakes may fail to fully represent the natural physics of a scene. 
  4. Pay attention to the glasses. Is there any glare? Is there too much glare? Does the angle of the glare change when the person moves? Once again, Deepfakes may fail to fully represent the natural physics of lighting.
  5. Pay attention to the facial hair or lack thereof. Does this facial hair look real? Deepfakes might add or remove a mustache, sideburns, or beard. But, Deepfakes may fail to make facial hair transformations fully natural.
  6. Pay attention to facial moles.  Does the mole look real? 
  7. Pay attention to blinking. Does the person blink enough or too much? 
  8. Pay attention to the lip movements. Some deepfakes are based on lip syncing. Do the lip movements look natural?

LinkedIn Learning

Find a great assortment of video courses on media literacy, misinformation, deepfakes, and artificial intelligence. Below is a sampling of deepfake course and video titles to explore:

  • Understanding the Impact of Deepfake Videos
  • Understanding Deepfakes and Deception
  • Explore the Threat of Deepfakes

EBSCOhost Web

Gale General OneFile

Morgan Freeman Deepfake Example

Libby

Catalog Resources